Updates
An Update on Custom & AI-Generated Wraps
First off: thank you.
Seeing the creativity that came out of custom uploads and AI-generated snowboard wraps has genuinely been one of the most fun parts of building BoardStatement. Watching people experiment, remix ideas, and create designs they were excited to ride was incredibly rewarding.
That said, I want to be transparent about why those features are currently paused—and what’s coming next.
Why Custom & AI Wraps Are Paused (For Now)
Custom and one-off wraps turned out to be much harder to scale than expected.
Each order requires:
- Waiting for minimum print quantities to be met
- Coordinating small-batch production
- Driving to pick up prints
- Packing and fulfillment by hand
- Longer customer wait times than I’m comfortable with
Despite solid margins on paper, the time cost is very real. What started as a business slowly turned into another job—one that pulled focus away from building something sustainable long-term.
I hoped increased ad spend would raise order volume enough to smooth out these issues, but that didn’t happen. At the current scale, continuing customs would mean compromising on speed, consistency, or sanity—and I’m not willing to do that.
The Final Run
The remaining stock of artist-created wraps is now 40% off until it’s gone. These are stocked and ship fast, as always—but when a design sells out, it’s gone for good. This is the last run of BoardStatement wraps in their current form.
White-Glove Custom Projects
If you have a large, serious, or unique project—something that truly benefits from custom treatment—I’m open to talking.
These would be:
- White-glove
- Limited in scope
- Priced accordingly
If that sounds like you, email me directly: kj@boardstatement.com
Where This Might Go
I’m still drawn to the original idea—making AI → print workflows efficient enough that one-off custom products actually work. I’m exploring that space, but I can’t make promises or timelines right now. If something comes of it, the people following along will hear it first.
Stay in the Loop
If you want updates on what’s next:
- Follow along on Instagram
- Email me directly
- Or check back here from time to time
I’m also open to conversations with print shops, manufacturers, or other businesses who want to collaborate or explore better production models.
Thanks (Seriously)
BoardStatement exists because people believed in the idea, shared designs, gave feedback, and supported the work. That hasn’t gone unnoticed.
This pause isn’t the end—it’s a recalibration toward something that can actually last.
– KJ